Copyright © 2012 Black Owl Music, LLC. All Rights Reserved. Unauthorized use is prohibited. External sites are not controlled by Black Owl Music, LLC.
|
Black Owl Music and V Records Music Merger
|
Black Owl Music Group, an independent Miami-based label
just signed a deal integrating its jazz and blues division with V
Records, a European-based record label whose
primary focus is a genre of electronic dance and house music.
"There will be many opportunities now for songwriters,
independent publishers and self-publishing," says Dawn Doan,
spokesperson for Black Owl Music in New York. "We
see this combination as a way to expand the opportunities for
songwriters." For example, BLack Owl Music plans to increase
investments in talent scouting and
infrastructure after the merger, she says..
Black Owl Music marketing and promotions people believe non-marquee acts who have no luck with the
likely oligopoly of the major four labels -- Warner, Sony, Bertelsmann and Seagram/Universal may start
to give contracts to smaller, independent e-labels serious consideration and it may also help Web labels
nab some smaller or mid-range acts.
House music is a genre of electronic dance music that originated in the American city of Chicago, Illinois
in the early 1980s. It was initially popularized in mid-1980s discothèques catering to African-Americans
and Latino Americans in Chicago circa 1984, then in other locations such as New York City, New Jersey,
Toronto, Montreal, London, Detroit, San Francisco, Los Angeles and Miami. It then reached and began to
influence popular music in Europe, with chart hits such as House Nation by House Master Boyz and the
Rude Boy Of House (1987) and Doctorin' The House by Coldcut (1988). Since the early to mid-1990s,
house music has been infused in mainstream pop and dance music worldwide.
Early house music was generally dance-based music characterised by repetitive 4/4 beats and rhythms
centered around drum machines, off-beat hi-hat cymbals and synthesized basslines. While house
displayed several characteristics similar to disco music, it was more electronic and minimalistic, and the
structured music's focus around a repetitive rhythm was more important than the song itself. House music
today, while keeping several of these core elements, notably the prominent kick drum on every beat,
varies a lot in style and influence, ranging from the soulful and atmospheric deep house, to the more
minimalistic microhouse. House music has also fused with several other genres creating fusion subgenres,
such as Euro house and tech house.
House music, after enjoying significant underground and club-based success from the early 1980s
onwards, emerged into the UK mainstream pop market in the mid to late 80s. Popularity quickly followed
in Europe, from the late 80s to early 90s, and it became a global phenomenon from the mid 90s onwards.
It proved to be a commercially successful genre and a more mainstream pop-based variation grew
increasingly popular. Artists and groups such as Madonna, Janet Jackson, Björk, and C+C Music
Factory incorporated the genre into their work. After enjoying significant success in the early to mid-90s,
house music's popularity started to decline by the latter part of the decade; nevertheless, the genre still
remained popular and fused into other subgenres which were popular. In Europe, the genre remained
highly popular into the 2000s, with groups and artists such as Daft Punk and Justice performing in the
genre, and obtaining commercial success and critical acclaim. In the 2000s, a house subgenre known as
electro house achieved popularity. Today, house music remains popular in both clubs and in the
mainstream pop scene.

